Hi! 👋Keep up with the latest marketing trends, from SEO to social media, email marketing, paid advertising, and generative AI. Everything you need to stay ahead in the digital marketing world.
2024 has already seen many developments that can affect your marketing strategy.Here’s what you need to know:– SEO Google now uses INP (Interaction to Next Paint) to measure web interactivity.- Social Media Meta removed some detailed ad targeting options, and LinkedIn discontinued lookalike audiences.- Email Marketing Yahoo and Gmail now require high-volume senders to authenticate emails, offer a one-click unsubscribe option, and maintain a low spam complaint rate.- Paid Advertising Google Gemini introduced a conversational chat interface to help you build search campaigns.- Generative AI OpenAI unveiled Sora, which can create high-quality, photorealistic AI videos.
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