Are you up to date with the latest marketing trends for 2024? Here’s a quick summary of what you need to know to keep your strategy ahead of the curve:
1. Reinforcing SEO
Traditional practices like link building and site authority remain crucial. Make sure to follow best practices and E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).
2. Impact of AI Overviews
Google is introducing AI Overviews, which might reduce organic traffic. Focus on creating high-quality content and adhering to E-E-A-T guidelines to maintain visibility.
3. New Opportunities in Paid Media
Explore new avenues like Brave, Connected TV, and Digital Out-of-Home advertising to reach audiences through innovative formats.
4. Email Marketing
Email marketing continues to be a key strategy with high ROI. Use your blog to complement your email campaigns and maximize impact.
5. Preparing for a Cookie-Free Future
Diversify your data sources and explore new advertising and tracking alternatives in a world without cookies.
6. Social SEO Rising
Social media is now a primary tool for discovering brands. Use hashtags and engaging content to boost your visibility.
Conclusion
Stay ahead of the game with these trends to ensure your marketing strategy remains on top. Need help adapting? Get in touch with us!
Best regards,
David Gonzalez
Picpostmedia
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